Shell To Open A UK “Retro” Filling Station

Shell have announced plans to build a retro-style filling station at Newport Pagnell, Buckinghamshire as the pilot for a rollout of its retro brand concept.Construction of the first site close to the Aston Martin dealership has started and will be called “Shell Woad Corner”.

It will measure approximately 14,000 sq.ft and be an art-deco complex with classic car showroom, offices, retail space, bar, restaurant and a filling station complete with 1950’s-style Shell pumps.

Attendant service will be brought back at Shell Woad Corner, after being replaced by self service over twenty years ago.

Through ‘brand guardian’ Magic of Motoring, Shell created an art-deco station at last year’s Goodwood Revival.

As a direct result of the trial, Mick Pacey, at Magic of Motoring has pinpointed Japan, Italy, France, Germany and the USA as countries for further classic venues, but the UK will be the first.

Mr Pacey said: “We are recreating the romance and glamour of motoring of the 1950s and 60s.

“The new retro venues will be a destination environment for car owners to meet, be entertained and relive the glory years of motoring.

“There will be events, exhibitions, demonstrations, auctions, rallies, automotive retailers, a restaurant, an MOT station, in fact, everything a motoring enthusiast could wish for, combined with a service that harks back to a simpler way of life.”

 Overall, 25 similar developments are planned to open in the 16 countries where Shell is a major retailer, typically in locations of major historic motoring significance.

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